The Better Business Bureau Code of Business Practices represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business. This Code also represents standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete application procedures will be accredited by BBB. Click on the BBB seal to the left. It’s an authorized dynamic seal that takes you to the BBB.org official website where you can view our full BBB business profile.